Apollo: going forward, and enjoying the ride!
When we started working on Apollo, we didn't quite know what to expect. We had several possible scenarios, but nothing was set in stone. We launched Apollo on the 27th of July, and we have been sending invites out ever since. For us, having Apollo as an invite-only application was important so that we could establish some kind of contact with our users; for each one of them, we tried to start a conversation.